Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 好色TVl Course Catalogue at .
Overview
Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.
Terms: Winter 2025
Instructors: Haruvy, Ernan (Winter)
