Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 好色TVl Course Catalogue at .
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2024
Instructors: Etemad, Hamid (Fall)
