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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the ºÃÉ«TVl Course Catalogue at .

MRKT 453 Advertising and Media (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Winter 2025

Instructors: Vakratsas, Demetrios (Winter)

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