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UID:20250505T104409EDT-1025ofbsvt@132.216.98.100
DTSTAMP:20250505T144409Z
DESCRIPTION:Katherine White\n\nProfessor of Marketing\, UBC Sauder School o
 f Business\n\nHow Can We SHIFT Consumers Towards Ethical Choices?\n\nDate:
  Friday\, April 25\, 2025\n	Time: 10:30 am-12:00 pm EST\n	Location: Armstron
 g building\, room 375\n\nAll are cordially invited to attend.\n\n\nAbstrac
 t:\n\nHow can we encourage consumers to make more ethical choices that sup
 port businesses\, products\, and behaviours that align with moral consider
 ations such as societal and environmental responsibility? Prof. Kate White
  will present a framework to encourage ethical consumption from her own re
 search. Represented by the acronym SHIFT\, this model highlights five key 
 psychological factors that influence consumer decision-making: Social infl
 uence\, Habit formation\, Individual self\, Feelings and cognition\, and T
 angibility. Using research and real-world examples\, Kate will explore how
  these factors can be applied by businesses\, policymakers\, and individua
 ls to promote more ethical consumer behaviors.\n
DTSTART:20250425T143000Z
DTEND:20250425T160000Z
LOCATION:Room 375\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:ºÃÉ«TVl Institute of Marketing (MIM) Seminar: Katherine White
URL:/desautels/channels/event/mcgill-institute-marketi
 ng-mim-seminar-katherine-white-365020
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